# identity.md

## Organization Overview
- **Company Name:** Electric & Rose Clothing
- **Mission:** To offer coastal style clothing, crafted by women who live it, while donating 1% of all sales to protecting our oceans.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Venice Beach, California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Erin Chiamulon: Co-Founder (https://electricandrose.com/pages/about)
    - Eric Balfour: Co-Founder (https://electricandrose.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Emphasizes a coastal lifestyle, quality craftsmanship, and a commitment to environmental responsibility through ocean conservation.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a lifestyle brand, offering clothing inspired by coastal living and contributing 1% of all sales to ocean protection initiatives.
- **Location(s) and Geographic Presence:** Originates from Venice Beach, California.
- **Key Partnerships and Affiliations:** Details forthcoming.